Luxury on the beach: the growing interest of foreign investors in real estate in Pattaya

05.05.2023
Luxury on the beach: the growing interest of foreign investors in real estate in Pattaya

The popular Thai resort of Pattaya is becoming more and more attractive to foreign investors, especially Russian and Chinese citizens, who want to buy property in an area with a beach and a swimming pool. Habitat Group Co Ltd is raising prices for its second homes as demand is rising in this segment.

Chanin Wanijwongse, CEO of Habitat Group Co Ltd, notes that the tourism market in Thailand has been booming since the beginning of this year, and the forecast number of foreign tourists could reach 22.7 million this year and 35.3 million next year. This is mainly due to the resurgence of the tourism industry after the COVID-19 pandemic, as well as the emergence of new tourist destinations in Thailand, including Pattaya.

Habitat Group Co Ltd, one of Thailand's leading premium property investment property developers, focuses on the upper and middle class residential market segments, creating unique projects and finding its niches in the market.

Due to Pattaya's popularity among tourists, property prices in the area have the potential for further growth, resulting in continued demand for residential property from both local and foreign buyers.

The Highland Park pool villa project, which is one of the "Holiday Homes and Lifestyle" offerings from the Habitat Group, is in great demand, especially among foreign buyers. The cost of villas in this project is in the range of 10 to 20 million baht, which is in line with market trends.

Author of the article: Ekaterina Antonova